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Privacy Policy

LAP Bikes Limited is committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and General Data Protection Regulations 2018). We collect information about you in order to process your order. In this policy we explain how we will treat your personal information.

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website.


By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

Collecting personal information

We may collect, store and use the following kinds of personal information:

  • information about your computer and about your visits to and use of this website (including geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths)

  • information that you provide to us when registering with our website

  • information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address)

  • information relating to any purchases you make of our goods and/or services (including your name, address, telephone number, email address and card details

  • information contained in, or relating to, any communications that you send to us or submit through our website

  • any other personal information that you choose to send to us

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

Using your personal information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

We may use your personal information to:

  • administer our website and business

  • personalise our website for you

  • supply to you services purchased through our website

  • send statements, invoices and payment reminders to you, and collect payments from you

  • send you non-marketing commercial communications about products or other services that you have requested

  • send you our email newsletter or other marketing communications relating to our business (you can inform us and unsubscribe at any time if you no longer require these communications)

  • deal with enquiries and complaints made by or about you relating to our website

  • keep our website secure and prevent fraud

We will not supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

All our website financial transactions are handled through our payment services provider, Stripe. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

  • to the extent that we are required to do so by law

  • in connection with any ongoing or prospective legal proceedings

  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Except as provided in this policy, we will not provide your personal information to third parties.

Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will store all the personal information you provide securely. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.


Your rights

You have the following rights in terms of your personal information:

  1. The right to be informed about how we use your information

  2. The right to access any information we hold about you

  3. The right to correct any inaccurate information that we hold about you

  4. The right to request that we delete information that we hold about you

  5. The right to request that we stop processing your information

  6. The right to object to, and opt-out of our email marketing at any time

If you have any questions or wish to exercise your rights, please contact us.

Third party websites

Our website may include hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.



We use cookies to make the visit of our website attractive and to enable the use of certain functions. These are small text files, which are stored on your computer. Most of the cookies we use will be deleted from your hard disk after the end of the browser session (session cookies). Other cookies will remain on your computer and allow us to recognize your computer on your next visit (persistent cookies). These cookies are used to welcome you with your username and you will not be required to enter your password again or fill out forms with your data. 

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use cookies on our website to:

  • recognise a computer when a user visits the website

  • track users as they navigate the website

  • enable the use of a shopping cart on the website

  • improve the website’s usability

  • analyse the use of the website

  • administer the website

  • prevent fraud and improve the security of the website

Most browsers allow you to refuse to accept cookies. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

You can delete cookies already stored on your computer. Deleting cookies will have a negative impact on the usability of many websites.

Our details

  1. This website is owned and operated by LAP Bikes Limited

  2. We are registered in England and Wales under registration number 12825825. Our principal place of business is 1510 Fladgate House, 4 Circus Road West, SW11 8EX, United Kingdom.

  3. You can contact us by writing to the business address given above, by using our website contact form, by email to or by telephone on 0208 396 6983.

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. 

If you have any questions about our cookies policy or feedback please contact us on 0208 396 6983 or via our contact form.

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