LAP came about in 2016 when two friends had big dreams for the world of cycling.

We are a bike specialist retailer, carefully curating a portfolio of high quality bicycles across multiple categories and bringing the experience of buying a bicycle simple and personal. 

Currently headquartered in London, we are expanding our physical presence in 2022 in Manchester, Edinburgh, Cardiff & Birmingham where you can bring your bicycle for a service, have great coffee with friends or simply enquire about our bicycles.



We believe in a future where bicycles become the main transportation in a city. This has happened already in Amsterdam and Copenhagen where over 40% of their residents commute by bike. 


E-bikes have turbo-charged this making it more practical, safer & easy to go around town and allowing people with different levels of abilities and fitness to ride a bicycle.


Bikes are going to change our cities forever, making them greener and healthier for everyone and at LAP, we want to be part of this journey.



Nico,professional cyclist since 2005 with over 20 Grand Tours to his name, is one of the most experienced and well respected riders in the peloton.

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Boj, a passionate cyclist and successful entrepreneur, has over 15 years of experience in the retail, food & beverage and financial sectors.